The Business Alignment Model (BAM) is built on three components: Guiding Principles, the Value Exchange Matrix, and Rules of Engagement. Together, they give organizations a shared playbook for working effectively across every level.
Guiding Principles
Anchor decisions through shared values tailored to your organization, keeping teams focused and aligned.
Value Exchange Matrix
Make collaboration tangible by mapping how roles give and get value, driving shared progress toward common goals.
Rules of Engagement
Set simple rules for edge cases so teams resolve quickly, reduce friction, and keep momentum strong.
How BAM Works in Practice
BAM is more than a static framework, it's a process that organizations live and breath. Turn values into action, measure effectiveness in real time, and make alignment visible and repeatable.
This matrix and visuals represent one way to visualize value exchange and alignment. Organizations may adapt or redesign this structure based on their context.